TARİŞ

The building of a Brand

Tariş, a well-established Turkish Olive Oil manufacturer, invited us to link its cultural history to its corporate image.

 

Insight.

We were inspired by the Taris olive oil cans that people all over Turkey use as flower pots. They plant the seeds in the Taris cans that become the flowers that can be seen on balconies and porches nationwide.

 

IDEA.

Olive saplings and olives are part of Turkish culture that is passed down from grandmother to granddaughter and generation to generation. We wanted people to recognize that Taris is a Turkish staple with a long history of continuously producing a quality premium product that generations have grown to trust and enjoy.

 

Production.

The physical space we used was a traditional village stone home where many of our grandmothers still live.

 

Photo Shoot.

We had an outline of what we wanted prepared and took photos with many different compositions.

 

Lived memories to moments to live.

The title expresses our opinion that Taris is part of both the past and future with continuous production, nostalgia, memories, trust and health. These concepts formed the corporate image of Tariş and were included in the campaign.

 

Success.

We completed a successful campaign and published in print and on social media.